Campaign Brief
Positioning
SHINA is the subject, not the setting. The brief locks a blue studio backdrop with pink gel lighting, a handheld camera held by SHINA herself, and a tone that reads confident rather than styled-for-you. The sound activation strategy is built around women 18–26 on TikTok, with the release-day asset and the week-one asset serving two different purposes.
Planning Work
What the briefs cover
- 14-slide production deck and album cover brief
- Full styling brief — 2 female looks, 3 male looks
- Studio direction: blue backdrop plus pink gel lighting
- Sound activation rollout strategy, pre and post release
- Unified grid direction across TikTok and social
- Song cover art concept and typography direction
Hero Video Briefs
Two assets, two jobs
- Hero Video 1 — SHINA + band, release day, Sept 1
- Hero Video 2 — SHINA solo, post release, week 1
The Briefs
Production deck & styling moodboard
Every slide of the planning work, in order — the production deck first, then the styling moodboard. Released assets are deliberately not included.
Documents
Work with me
temiloluwademoyerinde@gmail.com