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Brand DirectionStylingEvent

Zibi's Archive

Brand Direction · Styling

End-to-end creative direction for my own curated thrift brand. I built the entire visual ecosystem: logo, colour system, typography, packaging, styling carousels, content calendar, and a university trade fair activation. The styling work here is the brand direction — the way pieces are put together is what makes the archive recognisable.

90

Pieces curated

46

Sold at activation

Styling

The styling I did

Every drop was styled before it was sold. Pieces were shot in complete looks rather than flat lays, so buyers could see the world the archive belongs to — one piece styled three ways, aesthetic mixing, and carousels that teach people how to wear what they buy. This is where styling and brand direction stop being separate jobs.

Identity

Visual ecosystem

  • Logo, colour system and typography
  • Packaging and tags
  • Styling carousels and content calendar
  • University trade fair activation

Styling

Styling boards from the archive

The boards buyers actually saw — one piece styled several ways, aesthetic mixing, and looks built to be copied.

Zibi's Archive styling board — Pick Your Outfit
Zibi's Archive styling board — Button-Up Cardigans
Zibi's Archive styling board — Business Casual
Zibi's Archive styling board — Internship Outfit Inspo