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Social GridContent StrategyProduct

Orbit

Content Strategy · Social Grid

Full-funnel social content system and visual direction for an AI-powered flashcard platform. The goal: reposition Orbit not just as a study tool, but as a daily learning companion for students who want to study smarter, not harder. I designed the entire 9-post grid in the brand's palette — a content system, not just content.

9

Post grid

3

Content pillars

Pillar 01

Education-led content

Simplifying study techniques — spaced repetition, active recall, focus-based learning — to position Orbit inside real academic habits.

Pillar 02

Product demonstration

Showing how Orbit turns notes into flashcards into structured revision, so the product is understandable within seconds.

Pillar 03

Relatable student experience

Highlighting the gap between traditional studying and modern AI-powered workflows. Positioned around the student's life, not the product's features.

The Grid

How the nine posts sit together

  • Rows alternate between teaching, proving and relating
  • Each row can be read on its own or as part of the full grid
  • Type-led posts anchor the corners so the profile reads as a system

The Grid

The nine-post grid as designed

The full grid as it sits on the profile.

Orbit Flashcards nine-post social grid