01
Creative Direction
Full campaign direction for artists and brands — concept, references, styling, set direction, shot lists and rollout. I build the world, then make sure every asset stays inside it.
CampaignArtist MarketingRollout
Creative DirectionBrand IdentityCampaign StrategyWardrobe StylingContent CreationEditorial Writing
Issue 01 · 2026
THE ZIBIEDIT
Creative direction for artists and brands that want to be felt, not just seen.
- Based
- Lagos, NG
- Status
- Available
- Also
- Available for remote work and in-person work at specific times
Creative Director
Artist marketing, visual storytelling and campaign strategy across music, fashion and digital media.
Creative DirectionBrand IdentityCampaign DirectionStylingWriting
02 — The Editor
EDITOR'S
LETTER
Temiloluwa A. Oyerinde · Zibi
I'm a Creative Director specializing in artist marketing, visual storytelling, and campaign strategy across music, fashion, and digital media.
I think creative direction is the difference between a brand that is simply seen and one that is actually felt. Anyone can create something visually appealing, but the real work is creating a world people can understand, connect with, and remember. The visuals, messaging, strategy, and cultural references should all feel like they belong together.
My background in law may seem unrelated to the creative work I do, but I consider it an added advantage. Law has strengthened my critical thinking and taught me how to approach ideas with more structure and intention. My interests in intellectual property, fashion, and entertainment law have also shaped how I understand creativity beyond aesthetics.
Creative work has value. Ideas have value. The people behind them deserve to understand how their work is owned, protected, and properly paid for.
If you're looking for someone to simply make content, I may not be the best fit. However, if you're looking for someone who can understand your vision, identify what makes it distinct, and translate it into a creative world that feels intentional and recognizably yours, then we should probably work together.
My services are explained below 🤍
Zibi.
03 — Services & Disciplines
WHAT I DO.
02
Brand Identity & Consulting
Brand identity isn't just about the aesthetics. It's about identifying the target audience, what appeals to them, what the person seeing it is supposed to feel, and what they associate the product or the person with. The idea is to plant the brand in their mind — when I think of this, I think of this brand — while still making a page that is very pleasing to look at. On this I do consulting and concept development, and I may or may not work hand in hand with a graphics designer, depending on what you want and what type of brand it is.
ConsultingPositioningConcepts
03
Visual & Content Strategy
Grid systems, content pillars, and platform-specific rollout plans. A content system, not just content.
GridsPillarsSocial
04
Styling & Wardrobe Direction
Look development, wardrobe sourcing and on-set styling for campaigns, covers and editorial shoots.
On-SetEditorialSourcing
05
Content Creation
TikTok and YouTube. Fashion, beauty, lifestyle and the “Behind the Vision” series — creative direction made into content.
TikTokYouTube
06
Writing & Consulting
Brand narratives, campaign copy, creative rationales and editorial writing. The language that makes a visual world coherent.
EditorialCopyRationale
04 — Selected Work
WORLDS BUILT.
Click any project to read the briefs and planning work behind it.
CampaignBriefsStyling
Cloud 9
SHINA · Campaign Direction · September 2026
Campaign planning and briefs for SHINA's debut single. This case study covers the briefs, decks and planning work — not the released assets.
Briefs, decks & planning workView briefs
Social GridContent StrategyProduct
Orbit
Content Strategy · Social Grid
A 9-post social grid and full-funnel content system for an AI-powered study platform.
9-post grid · 3 content pillarsView briefs
Visual IdentitySocial GridFragrance
Mistarae
Brand Direction · Social Grid
Visual identity, launch campaign and the social grid for a luxury Nigerian fragrance brand.
Full brand world from scratchView briefs
Brand DirectionStylingEvent
Zibi's Archive
Brand Direction · Styling
End-to-end creative direction and styling for my own curated thrift brand — counts as both styling and brand direction.
90-piece collection curated · 46 pieces sold at activationView briefs
WritingBrand ObservationStrategy
Reading Seun'dele
Brand Observation · 9-Slide Deck · 2026
A speculative brand observation written for a zero-waste African textile brand. Read the full brief.
Full brief readable belowView briefs
05 — Writing & Editorial Thinking
THE VOICE BEHIND THE EYE.
Published on Substack (@zibsthoughts) and Medium (Temiloluwa A. Oyerinde). Every piece links straight to the original.
Substack
Hairstyles as status symbols in a declining economy
Additionally, as an evidence of late-stage capitalism, it is important to recognize the degree of individuals participating in this informal economy. The owners of these “lekki salons” are most likely people with university degrees who have been failed by the labour market or have found a passion in the industry. Stemming from the need to capitalize on this and establish it as a source of livelihood, they have to cater to those who are ready to spend the money. Essentially, the rise of lekki salons is just another attempt on capitalizing on the lavish desires of the high class and high income individuals in society.
Substack
Cana and Baki music: a critical analysis of recreational drug use and its influence on gen z music and lifestyle
In Body (Danz), Mavo asks, “Ṣe na cana? This your baka bad, e dey high me,” likening the sensation of physical attraction to the feeling of cannabis intoxication. This framing situates cannabis as a primary register of pleasure, with other forms of enjoyment rendered secondary by comparison. In Escaladizzy, Mavo's declaration, “Me I want to give her Cana,” situates cannabis within an intimate exchange rather than an individual indulgence. This motif recurs across his discography: in Tumo Weto (“me I wanna give her cannabis”) and Shakabulizzy (“give her Cana make she update”), suggesting that cannabis functions not merely as a substance but as a symbolic gesture of affection. Within this framing, the act of “giving” Cana becomes a means of sharing pleasure, indicating that the enjoyment derived from cannabis is understood as something worth extending to a romantic partner. Such repetition suggests that cannabis operates as a form of emotional currency, a shared pleasure through which intimacy is expressed and reinforced.
Medium
Runway to reality: the influence of fashion weeks on the industry and beyond
Designers like Orange Culture and Tzar Studios have leveraged Lagos Fashion Week to gain international recognition and acclaim, while Emmy Kasbit and Sisiano have used GT Fashion Week to launch their careers and attract global attention, demonstrating the transformative power of these events in catapulting emerging designers to success. In addition to providing a platform for emerging designers, Fashion Weeks also offer a range of benefits, including increased visibility, networking opportunities, and access to industry experts and resources.
Medium
The future of sustainable fashion
Behind the glamorous facade of fashion lies a stark reality: an industry built on exploitation, waste, and destruction. The fashion industry's environmental footprint is staggering, with a carbon footprint that rivals that of international flights and maritime shipping. On the environmental front, the fashion industry's footprint is staggering. It is responsible for around 10% of global greenhouse gas emissions, exceeding those of international flights and maritime shipping (Ellen MacArthur Foundation, 2019). Furthermore, textile production involves the use of toxic chemicals, dyes, and finishes, resulting in water pollution that harms aquatic ecosystems. The average American generates 82 pounds of textile waste per year, with the global fashion industry producing over 12% of global waste (EPA, 2020). Sustainable fashion practices, such as designing for recyclability, reusing materials, and reducing waste, can mitigate these environmental impacts.
Medium
Fashion's impact on society: a force for change or conformity
Fashion is a powerful force that exists at the intersection of self-expression and societal influence. It acts as a double-edged sword, both reinforcing existing norms and serving as a tool for change. On the one hand, fashion reflects and reinforces societal values. Conservative societies often have more modest dress codes, while progressive cultures embrace a wider range of styles. On the other hand, fashion can be a powerful tool for self-expression and challenging the status quo. Fashion choices can become a form of protest, allowing individuals to visually communicate their beliefs. The fashion industry itself also has a complex impact. It creates jobs, drives international trade, and fosters cultural exchange. However, the environmental cost of fast fashion and unsustainable practices is a growing concern. Thankfully, the industry is starting to embrace eco-friendly materials and circular fashion initiatives.
06 — Content Creation
THE LIVING PORTFOLIO.
TikTok
@zibiie_
700+ followers
Short-form fashion, styling experiments, Behind the Vision, beauty.
YouTube
@liptonicedt3a
Long-form vlogs
Long-form vlogs — internship diaries, summer diaries, decompression.
Canva Pro
Mood boards & decks
Lightroom Mobile
Photo editing
CapCut
Short-form editing
Creative Direction
On-set · campaign
Styling
Editorial · campaign
IP & Creative Law
LLB · Bowen University
07 — Rates
WHAT IT COSTS.
Creative direction retainer
Ongoing creative direction for a brand or an artist.
₦200k – ₦400k / month
Campaign project
A specific campaign, from brief to delivery.
₦150k – ₦350k
Content creation
Short-form and long-form content, concept to post.
from ₦120k
Styling & wardrobe direction
Excluding the cost of the clothes.
from ₦80k
Writing & consulting
Brand narrative, editorial writing, creative consulting.
from ₦60k
Also
I'm open to purely creative collaborations and campaigns with stylists, creative directors, photographers and other creatives — and available for remote and in-person work at specific times. Rates are quoted per scope; retainers are monthly.